Players were spending exorbitant amounts of money just to obtain a single 5-star item, with one player maxing out a character for over $500,000. In its mobile debut, Diablo Immortal faced criticism for its aggressive monetization system. Blizzard and Plaion have been instructed to update all marketing materials to include information on the presence of loot boxes in both games, in addition to the penalty. Plaion has also been fined €5000 for Hunt: Showdown Bounty Hunter - Limited Edition, for the same reason as Diablo Immortal. However, it is not just Diablo Immortal's controversial microtransactions that have been in the spotlight.
This violation goes against the PEGI Code of Conduct. The Enforcement Committee of PEGI has recently published its rulings on multiple cases, and Blizzard has been fined €5000 due to its failure to disclose the existence of loot boxes in Diablo Immortal during the game's rating licensing process. Despite the controversy, Diablo Immortal's launch was met with positivity as players engaged in "dynamic events," explored dungeons, and battled a vast array of monsters. Despite Baal's defeat, Archangel Tyrael was forced to destroy the corrupted Worldstone. Diablo Immortal takes place after the battle against Baal, following the events of the Diablo 2: Lord of Destruction expansion and before the beginning of Diablo 3. The game is a free-to-play MMORPG that features the same dark fantasy aesthetic and demonic foes as the other titles in the Diablo series. Following Hearthstone, Diablo Immortal is Blizzard's second major game designed for mobile devices. Blizzard has received a fine for their mobile game, Diablo Immortal, but the penalty amount was relatively small compared to the company's profits.
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